InVision is a prototyping, collaboration, and workflow platform for designers and is used by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code.
InVision invited IBM’s head of Design Language Hayley Hughes to share her thoughts and examples of work that IBM uses to create design based data visualizations for their users.
The Internal Business Machines Corporation (IBM) has existed with various other names since the late 1890s and the first golden era of the business was initiated under the lead of Thomas Watson Sr. who joined the company in 1914. By the time of Watson’s death in 1956 IBM the company had a complete stranglehold on the market.
The company has always been at the leading edge of technology during each era and has always had a strong relationship to colour and style. The nickname for the company is ‘Big Blue’ and the IBM salesperson became a model of successful for their dark blue suits and immense knowledge of products and business that would be able to serve their customers better than anyone else.
In the 1970s the company hired the most influential graphic designer at the time Paul Rand to redesign their logo and identity. It is still existence to this day.
The company is still one of the most recognized and respected companies and employs over 380,000 people across the world with revenues in excess of $70 billion each year. Now the company is taking the initiative in the information age where we are all consumed with increasing amounts of data to be able to process and present the data in a meaningful and effective way.
Creating design-driven data visualization with Hayley Hughes of IBM
Presenter: Hayley Hughes